Video Production Jargon Busting: Time Matters

Businesses love it when people hang around their website, the longer the better. Websites are considered the digital shop window for many companies. Therefore, one of the most commonly tracked metrics of website engagement is time. Businesses that want a longer time spent on a website have an easy tool for making that happen – video. 

Read More

Video Production Jargon Busting: Rise of Native Video Advertising

This week’s Video Production Jargon busting blog looks at why clients should focus their efforts on deploying native and video advertising.Advertising is changing at a rapid speed. With the rise of data centred creative campaigns and the internet, it is difficult not to get caught up with it. When businesses flocked to the internet and tried to increase their online presence, the more amazing opportunities they found.

Read More

Video Production Jargon Busting: Creating a Strategy for Snackable Video

This week’s Video Production Jargon Busting blog looks at how we can create a strategy for so called ‘Snackable’ videos and then deploy them through various marketing channels. Every year people make a resolution to do more, change a particular habit and/or say they are going to get better a particular thing… Video content marketing is very much like exercise, many people say they are going to do it, but do they end up doing it? No. If you have pledged to have an awesome content strategy, then here we are to help you.

Read More

Video Production Jargon Busting: Incorporating Video Into Your Content Strategy

In this week’s Video Production Jargon Busting blog, we will be sharing with you three different forms of video content and how you can use them to share your message. We encourage you to experiment with these formats to help your business stand out from the crowd, drive engagements and increase sales. 

Read More

Video Production Jargon Busting: Promoting Your Video

If you have a business video, look into using it for social media. Don’t be shy in using it in your posts. These days, every social network supports video uploads that play within user’s feeds, like Twitter and Facebook. For many of our clients that means creating one corporate video and splashing it everywhere.

Read More

Behind the Scenes: Balmoral Castle with the RNLI

 

20 Scottish pipers in Kilts at the Queens Summer castle – Balmoral for a Royal National Lifeboat Institution (RNLI) press shoot. Now imagine me directing them. It was quite a challenge; people of all ages formed the Ballater and District Pipers Band. And what a sight it was. So much so, that we even had a small crowd watching the proceedings.

We had a limited number of RNLI branded yellow wellies and we needed to get as many pipers wearing them. I got everyone lined up in height order at the beginning of the shoot before then assigning each one a number (1 or 2). This was done in preparation for the V formation shot where 1’s would stand on the right and 2’s stand on the left. 

 

 

 

RNLI Balmoral (1 of 3).jpg

After they had put on their wellies, it was time for some warm up activities, which included marching round the grounds of Balmoral to the sound of banging drums.

 

 

Once they had warmed up and gotten into the spirit of the shoot, I then needed to get them into a V formation. This was to emphasis the yellow wellies, make sure that we could get as many of them in the shoot as possible and frame Balmoral Castle in the background.

 

 

The V formation works because your eyes naturally scan an image from left to right. There were 20 sets of branded yellow wellies in the shot. We used the pipe bands drum to form the point in the V.

 

After getting the V shot, I then proceeded to find some other creative angles to pair up the iconic yellow wellies and the famous Scottish landmark.

 

 

 

Fortunately, the wind was working in my favour. It was great fun to work with the RNLI on in Scotland for their Mayday Fundraising campaign. The pictures have so far been featured on their news centre website and Press and Journal.

 

The Mayday fundraising campaign runs throughout May and aims to raise £750,000 to help kit out the charity’s brave volunteer lifeboat crews. Visit RNLI.org/Mayday to see how you can get involved.

https://rnli.org/news-and-media/2017/april/24/pipe-band-tune-up-in-support-of-the-rnlis-yellow-wellies-fundraising-campaign

https://www.pressandjournal.co.uk/fp/news/aberdeen/1229494/mayday-call-for-rnli-essential-kit/

https://www.eveningexpress.co.uk/fp/news/local/pipe-band-tune-up-in-support-of-campaign/

Posted by Adam Smith.

The Art of Public Relations - The Press Pack

So there you are, sitting at a table for coffee with an aunt, and you are trying to distill thousands of words and intricate painstaking research about something she hasn’t got a clue. Something that you are really passionate about, something upon which you are building your career and getting paid. And what do you do? You give it to her straight, in 10 seconds, say 30 words.

That’s the skill. Dumb down your subject, make it accessible for a relation, a family friend, a stranger in the street. Whatever age, whatever background, make it understandable for them – and that’s what you do with a journalist.

A journalist knows a little about everything, but not much unless they are a specialist. Suddenly you arrive on the scene by email, a tweet or a phone call. You basically have one chance, one attempt at making your voice heard above the thousands of conversations that crowd their life these days.

So what do you do? Research. Research the journalist and their publication, understand how your product could fit into their news agenda. Then sell it, sell it bold, be confident, take the knock-back and come back fighting for more.

Be prepared. Offer them an all-singing, all-dancing package. You have everything ready, a press release, a photograph (get in your branding), a key person available for interview, and a video if necessary. A case study, yes, a human being talking about what it means to them. And when a journo wants more, you promise you can deliver within their timescale.

Don’t you cringe when you’re listening to a radio programme, it’s the hot topic of the day, and there’s no one available for interview. Credibility for that company goes down the pan. You must always have someone for interview – and brief them!

Posted by Adam Smith.

Tasty Tuesday – When do you need to hire a marketing company?

In simple terms in order to have a fully functioning, profitable business you need to have a marketing strategy, even if that means hiring a marketing company to do the work for you. 

Marketing works to sell the business’s products and services. Furthermore, if you want to have more sales you should think about increasing your marketing budget, as it focuses on customers, both existing and potential. 

If you are considering using paid advertisement such as Adwords, Twitter + Facebook ads and finally TV spots, then you will want an experienced company which can look after your investment. This can help you get a better rate of return on your investment. No matter how large or small a budget, you will want the best in order to maximise your potential. 

Finally, you should hire a marketing company at the beginning of a campaign. This way they can advise you on how you should spend your budget and develop your marketing message. The best way to put it is you need a marketing company first thing on a Monday morning, not on a Friday afternoon. 

Posted by Adam Smith.

Subscribe to our mailing list to get exclusive content

* indicates required

HSQ welcomes Mike to the team!

Hi everyone, my name’s Mike Pye and I am very proud to reveal that I am the latest addition to the team at HSQ Productions, joining as the company’s new Head of Marketing.  I have joined the company at a very exciting time, to help expand HSQ’s brilliant range of communications services.  

My career to date spans 10 years across marketing and communications across a broad range of industries and sectors from retail to professional services, education to wholesale fashion, as well as agency side, working with fast growing SMEs. I am lucky to have worked for company’s both large and small and I have experience in managing large marketing budgets as well as more modest ones.  My approach is the same whatever size company I am working for and that is to maximise the return on investment you see from your marketing spend, whatever budget you have to play with.

My range of experience is quite varied.  I specialise in digital marketing and delivering cross channel strategy but love the creative side of marketing too.  I love helping companies develop their tone of voice through creative copywriting and collaborating with designers to develop effective brand communications is an incredibly exciting and fulfilling process for me.  I’m also a bit of a geek and love to get stuck into the data as that’s where we can really see the fruits of all our hard work!  You can usually find me with my head in Google Analytics or a spreadsheet tracking the results of campaigns to help optimise our strategy.  Some find it boring but I think it’s fascinating and it’s the key to delivering the return on investment clients expect.
Whether you are a start-up or an established firm, at HSQ we would love to help you grow your business and I look forward to hopefully working with you in the future!

Posted by Mike Pye.

First Viral Video

We worked with Tim Scott from Acer Studios to create an official music video for his new single chasing sunrise. 

Little did we know just how quickly it would go on to be a viral video. Within 2 days the video had over 2000 impressions on Facebook. 100’s of likes, 32 shares and counting. 

How did we do that? 

We teased the new video on our social media channels, using screen shots with captions through-out the process. Our aim was to show that the video we had created was high quality, this was done by talking about the post production process (editing, colour correction and colour grading). 


As we pride ourselves on producing cinematic video content, we wanted to market it in a similar way to a new blockbuster movie or TV series. This meant we could carefully build anticipation to the new release. 

If you want to release a video with a bang! Drop us a line. 

Posted by Adam Smith.