You’ve got 2-4 seconds at the start of a business video to capture people’s attention as they scroll down their Newsfeed, so start with a bang.Read More
Every addition/edit you want to make to a video will take time. As the age old saying goes, ‘time is money’. The more you want to add to the video, the more time it will take to edit, colour correct and mix the audio.Read More
Video is central to online advertising and social media. Incorporating video production content into your overall marketing strategy is a powerful action you can take for your company. However, not everyone knows where to start.Read More
Businesses love it when people hang around their website, the longer the better. Websites are considered the digital shop window for many companies. Therefore, one of the most commonly tracked metrics of website engagement is time. Businesses that want a longer time spent on a website have an easy tool for making that happen – video.Read More
This week’s Video Production Jargon busting blog looks at why clients should focus their efforts on deploying native and video advertising.Advertising is changing at a rapid speed. With the rise of data centred creative campaigns and the internet, it is difficult not to get caught up with it. When businesses flocked to the internet and tried to increase their online presence, the more amazing opportunities they found.Read More
This week’s Video Production Jargon Busting blog looks at how we can create a strategy for so called ‘Snackable’ videos and then deploy them through various marketing channels. Every year people make a resolution to do more, change a particular habit and/or say they are going to get better a particular thing… Video content marketing is very much like exercise, many people say they are going to do it, but do they end up doing it? No. If you have pledged to have an awesome content strategy, then here we are to help you.Read More
People seek different content through-out the day. By knowing how their preferences change as the day progresses, you can use business video content to connect with people effectively depending on what they are looking for.Read More
You’ve got ideas, we’ve got ideas, everyone has ideas when it comes to creating and promoting video content. I could even go so far as thinking that you’ve already got a video marketing strategy. But have you asked your audience what they want to see in your videos?Read More
In this week’s Video Production Jargon Busting blog, we will be sharing with you three different forms of video content and how you can use them to share your message. We encourage you to experiment with these formats to help your business stand out from the crowd, drive engagements and increase sales.Read More
This week’s Video Production Jargon Buster blog is looking at how we can stop people from scrolling past your business video. When you have spent a large amount of money on high quality business video production you need to find a way to catch the viewers eye.Read More
If you have a business video, look into using it for social media. Don’t be shy in using it in your posts. These days, every social network supports video uploads that play within user’s feeds, like Twitter and Facebook. For many of our clients that means creating one corporate video and splashing it everywhere.Read More
In this week’s edition of the video production jargon buster blog we are looking at: deciding which videos to make, building video into your existing marketing, and setting smart goals for your video’s success.Read More
Business video production is in its essence a way to communicate a company’s marketing message to their target market.
We’ve been asked by businesses why they should use video.Read More
20 Scottish pipers in Kilts at the Queens Summer castle – Balmoral for a Royal National Lifeboat Institution (RNLI) press shoot. Now imagine me directing them. It was quite a challenge; people of all ages formed the Ballater and District Pipers Band. And what a sight it was. So much so, that we even had a small crowd watching the proceedings.
We had a limited number of RNLI branded yellow wellies and we needed to get as many pipers wearing them. I got everyone lined up in height order at the beginning of the shoot before then assigning each one a number (1 or 2). This was done in preparation for the V formation shot where 1’s would stand on the right and 2’s stand on the left.
After they had put on their wellies, it was time for some warm up activities, which included marching round the grounds of Balmoral to the sound of banging drums.
Once they had warmed up and gotten into the spirit of the shoot, I then needed to get them into a V formation. This was to emphasis the yellow wellies, make sure that we could get as many of them in the shoot as possible and frame Balmoral Castle in the background.
The V formation works because your eyes naturally scan an image from left to right. There were 20 sets of branded yellow wellies in the shot. We used the pipe bands drum to form the point in the V.
After getting the V shot, I then proceeded to find some other creative angles to pair up the iconic yellow wellies and the famous Scottish landmark.
Fortunately, the wind was working in my favour. It was great fun to work with the RNLI on in Scotland for their Mayday Fundraising campaign. The pictures have so far been featured on their news centre website and Press and Journal.
The Mayday fundraising campaign runs throughout May and aims to raise £750,000 to help kit out the charity’s brave volunteer lifeboat crews. Visit RNLI.org/Mayday to see how you can get involved.
Business Video Productions: Ingredients of a Cracking VideoRead More
It is important to have high quality content when you distribute it; you want your target audience to associate you with being the best in your industry.Read More
So there you are, sitting at a table for coffee with an aunt, and you are trying to distill thousands of words and intricate painstaking research about something she hasn’t got a clue. Something that you are really passionate about, something upon which you are building your career and getting paid. And what do you do? You give it to her straight, in 10 seconds, say 30 words.
That’s the skill. Dumb down your subject, make it accessible for a relation, a family friend, a stranger in the street. Whatever age, whatever background, make it understandable for them – and that’s what you do with a journalist.
A journalist knows a little about everything, but not much unless they are a specialist. Suddenly you arrive on the scene by email, a tweet or a phone call. You basically have one chance, one attempt at making your voice heard above the thousands of conversations that crowd their life these days.
So what do you do? Research. Research the journalist and their publication, understand how your product could fit into their news agenda. Then sell it, sell it bold, be confident, take the knock-back and come back fighting for more.
Be prepared. Offer them an all-singing, all-dancing package. You have everything ready, a press release, a photograph (get in your branding), a key person available for interview, and a video if necessary. A case study, yes, a human being talking about what it means to them. And when a journo wants more, you promise you can deliver within their timescale.
Don’t you cringe when you’re listening to a radio programme, it’s the hot topic of the day, and there’s no one available for interview. Credibility for that company goes down the pan. You must always have someone for interview – and brief them!
In simple terms in order to have a fully functioning, profitable business you need to have a marketing strategy, even if that means hiring a marketing company to do the work for you.
Marketing works to sell the business’s products and services. Furthermore, if you want to have more sales you should think about increasing your marketing budget, as it focuses on customers, both existing and potential.
If you are considering using paid advertisement such as Adwords, Twitter + Facebook ads and finally TV spots, then you will want an experienced company which can look after your investment. This can help you get a better rate of return on your investment. No matter how large or small a budget, you will want the best in order to maximise your potential.
Finally, you should hire a marketing company at the beginning of a campaign. This way they can advise you on how you should spend your budget and develop your marketing message. The best way to put it is you need a marketing company first thing on a Monday morning, not on a Friday afternoon.
Hi everyone, my name’s Mike Pye and I am very proud to reveal that I am the latest addition to the team at HSQ Productions, joining as the company’s new Head of Marketing. I have joined the company at a very exciting time, to help expand HSQ’s brilliant range of communications services.
My career to date spans 10 years across marketing and communications across a broad range of industries and sectors from retail to professional services, education to wholesale fashion, as well as agency side, working with fast growing SMEs. I am lucky to have worked for company’s both large and small and I have experience in managing large marketing budgets as well as more modest ones. My approach is the same whatever size company I am working for and that is to maximise the return on investment you see from your marketing spend, whatever budget you have to play with.
My range of experience is quite varied. I specialise in digital marketing and delivering cross channel strategy but love the creative side of marketing too. I love helping companies develop their tone of voice through creative copywriting and collaborating with designers to develop effective brand communications is an incredibly exciting and fulfilling process for me. I’m also a bit of a geek and love to get stuck into the data as that’s where we can really see the fruits of all our hard work! You can usually find me with my head in Google Analytics or a spreadsheet tracking the results of campaigns to help optimise our strategy. Some find it boring but I think it’s fascinating and it’s the key to delivering the return on investment clients expect.
Whether you are a start-up or an established firm, at HSQ we would love to help you grow your business and I look forward to hopefully working with you in the future!
We worked with Tim Scott from Acer Studios to create an official music video for his new single chasing sunrise.
Little did we know just how quickly it would go on to be a viral video. Within 2 days the video had over 2000 impressions on Facebook. 100’s of likes, 32 shares and counting.
How did we do that?
We teased the new video on our social media channels, using screen shots with captions through-out the process. Our aim was to show that the video we had created was high quality, this was done by talking about the post production process (editing, colour correction and colour grading).
As we pride ourselves on producing cinematic video content, we wanted to market it in a similar way to a new blockbuster movie or TV series. This meant we could carefully build anticipation to the new release.
If you want to release a video with a bang! Drop us a line.