White labelling someone is making them an extension of what you represent; it is you, after all, that will be credited with the work. For the purposes of a client assignment, the two of you are bound together, and the video team must therefore reflect your brand wherever they can.Read More
Video is likely to form part of a much wider strategy, which makes close collaboration critical when bringing in an outsourced production team. Film styles, lighting, set design and props can all feed into the overall look and feel of a brand video.Read More
Short, punchy visuals have far more value than tedious videos stretched out over several minutes. Not only does a 60-second video offer a high-impact way to communicate your message or capture the essence of an event; it also means less shooting time – a welcome reduction in your video production budget.Read More
‘Business Leaders of Manchester’ is a partnership of 10 leading Manchester businesses and organisations who work in collaboration to pool knowledge, expertise and influence. Members include We Are Adam, Business Growth Hub, TunaFish Media, Huddled, JSA, Twine, Avensure, Capstone Financial Management, San-iT and OBi Property.Read More
One of our key take-home points from this AMA was the timing of our tweets. The videos were uploaded to Buffer/Twitter and then scheduled to go out in the morning. We would either post a teaser statement with picture followed by the video, or the reverse. This would further the number of impressions from the created content.Read More
We want to thank Bamboo Manchester for taking part in last week’s AMA. It was good fun to interview Mark from Bamboo. As the first interviewee in the AMA series, he was a cheerful chap full of life and enthusiasm for web design and development and a pleasure to interview.Read More
You’ve got 2-4 seconds at the start of a business video to capture people’s attention as they scroll down their Newsfeed, so start with a bang.Read More
Every addition/edit you want to make to a video will take time. As the age old saying goes, ‘time is money’. The more you want to add to the video, the more time it will take to edit, colour correct and mix the audio.Read More
Video is central to online advertising and social media. Incorporating video production content into your overall marketing strategy is a powerful action you can take for your company. However, not everyone knows where to start.Read More
Businesses love it when people hang around their website, the longer the better. Websites are considered the digital shop window for many companies. Therefore, one of the most commonly tracked metrics of website engagement is time. Businesses that want a longer time spent on a website have an easy tool for making that happen – video.Read More
This week’s Video Production Jargon busting blog looks at why clients should focus their efforts on deploying native and video advertising.Advertising is changing at a rapid speed. With the rise of data centred creative campaigns and the internet, it is difficult not to get caught up with it. When businesses flocked to the internet and tried to increase their online presence, the more amazing opportunities they found.Read More
This week’s Video Production Jargon Busting blog looks at how we can create a strategy for so called ‘Snackable’ videos and then deploy them through various marketing channels. Every year people make a resolution to do more, change a particular habit and/or say they are going to get better a particular thing… Video content marketing is very much like exercise, many people say they are going to do it, but do they end up doing it? No. If you have pledged to have an awesome content strategy, then here we are to help you.Read More
People seek different content through-out the day. By knowing how their preferences change as the day progresses, you can use business video content to connect with people effectively depending on what they are looking for.Read More
You’ve got ideas, we’ve got ideas, everyone has ideas when it comes to creating and promoting video content. I could even go so far as thinking that you’ve already got a video marketing strategy. But have you asked your audience what they want to see in your videos?Read More
In this week’s Video Production Jargon Busting blog, we will be sharing with you three different forms of video content and how you can use them to share your message. We encourage you to experiment with these formats to help your business stand out from the crowd, drive engagements and increase sales.Read More
This week’s Video Production Jargon Buster blog is looking at how we can stop people from scrolling past your business video. When you have spent a large amount of money on high quality business video production you need to find a way to catch the viewers eye.Read More
If you have a business video, look into using it for social media. Don’t be shy in using it in your posts. These days, every social network supports video uploads that play within user’s feeds, like Twitter and Facebook. For many of our clients that means creating one corporate video and splashing it everywhere.Read More
In this week’s edition of the video production jargon buster blog we are looking at: deciding which videos to make, building video into your existing marketing, and setting smart goals for your video’s success.Read More
Business video production is in its essence a way to communicate a company’s marketing message to their target market.
We’ve been asked by businesses why they should use video.Read More
20 Scottish pipers in Kilts at the Queens Summer castle – Balmoral for a Royal National Lifeboat Institution (RNLI) press shoot. Now imagine me directing them. It was quite a challenge; people of all ages formed the Ballater and District Pipers Band. And what a sight it was. So much so, that we even had a small crowd watching the proceedings.
We had a limited number of RNLI branded yellow wellies and we needed to get as many pipers wearing them. I got everyone lined up in height order at the beginning of the shoot before then assigning each one a number (1 or 2). This was done in preparation for the V formation shot where 1’s would stand on the right and 2’s stand on the left.
After they had put on their wellies, it was time for some warm up activities, which included marching round the grounds of Balmoral to the sound of banging drums.
Once they had warmed up and gotten into the spirit of the shoot, I then needed to get them into a V formation. This was to emphasis the yellow wellies, make sure that we could get as many of them in the shoot as possible and frame Balmoral Castle in the background.
The V formation works because your eyes naturally scan an image from left to right. There were 20 sets of branded yellow wellies in the shot. We used the pipe bands drum to form the point in the V.
After getting the V shot, I then proceeded to find some other creative angles to pair up the iconic yellow wellies and the famous Scottish landmark.
Fortunately, the wind was working in my favour. It was great fun to work with the RNLI on in Scotland for their Mayday Fundraising campaign. The pictures have so far been featured on their news centre website and Press and Journal.
The Mayday fundraising campaign runs throughout May and aims to raise £750,000 to help kit out the charity’s brave volunteer lifeboat crews. Visit RNLI.org/Mayday to see how you can get involved.