From the 15th January, HSQ Productions are offering North West charity organisations the chance to win professional marketing material valued at £12,000. The giveaway is set to help up to a dozen worthy causes broadcast their message, attract new donors, and reward those who are already supporting them.
Any charity can enter – they simply have to be based in the region. Entries are free and require a brief description of the organisation’s role in supporting a chosen ideology, in addition to any ideas surrounding video/photo needs. The production team will then select 12 winners and commit to delivering high-quality visuals over 2018.
Bringing stories to the fore
Content may take any form desired within HSQ’s set of services. Examples include interviews, event highlights, web photography and short explainer films. Overall, these projects will broaden the exposure and narrative techniques of whoever takes the top prize, making it easier for the charity to engage with prospective and existing donors.
Adam Smith, founder of HSQ Productions, is adamant on the beneficial influence of video marketing for non-profit groups: “. Our aim is to cast light on stories that need a vivid image to expand their audience and, likewise, their economic resources. Empathic tales of triumph over adversity are very hard to ignore.”
“Under the skin of any charitable organisation, there is strife, joy, hard work, and an emotional gravity that can make would-be donors consider what they have – as well as what others are lacking – providing these values are well-communicated.”
The value of visual content
We believe that powerful visuals can display the real, human value of whoever or whatever receives a donation. Videos are excellent at bringing viewers into the reality of a situation. They can form a nexus of your website, fortify the strength of an email campaign, or bring followers up to speed on social media. High-resolution photographs, meanwhile, are a testament to the lives and communities changed through charitable work.
A perfect example can be found in the content that HSQ produced for the RNLI’s (Royal National Lifeboat Institute) Yellow Wellies campaign in 2017. Adam counts this as one of his most rewarding projects so far: “We took great care with our composition, and everyone involved was fantastic. There were 9-year-olds and octogenarians in, quite literally, the same boat in terms of what they believed in. It was a heart-warming experience.”