Planning Your Event Calendar For 2018? Don’t Forget Video

Whatever business you’re in, there’s always an excuse to bring clients, peers and Joe Public together for a showcase event. Some of you may run several of these over the year. Plans may already be in motion for 2018, either as an exhibitor or the company pulling the strings.

If so, have you added video marketing to that agenda? Recording the day – and cementing your place in it – will provide a trove of amazing material that can be brought to bear on all sorts of promotional work.

Here, we explain why video is an essential contribution to the success of your events…

Put viewers ‘in the moment’

The first and most obvious benefit of video is its immediacy. Even after a short clip, people can fall into the mood, sounds and vibrancy of whatever you’ve organised. The best events are milieu of images; delegates grinning from ear to ear whilst demonstrations happen on the sidelines, or an amazing speech is backlit in a conference hall. Why not capture them? It makes all that hard work worthwhile.

By watching your film material, it’s impossible to deny that the event does what it says on the tin i.e. presents ideas, provides a great backdrop for discussion, and (potentially) entertains the crowd with music or live acts.

Depict the scale of your accomplishments

Scene to scene, a marketing video can flit around every face of the event, immortalising its diversity. Time lapse videos, for instance, may start with an empty space that’s quickly filled with stands, furniture, people and buffet trays. The viewer can gaze at all of this momentum, which comes to life in a matter of seconds, and admire what you’re able to do.

Beyond time lapse photography, a production team can take snippets from each section of your event schedule, editing them to perfection. Want to focus on a networking session? Done. How about random interviews with attendees, getting their on-the-spot opinion? They’re easily stitched together. Whatever your plans, we can showcase them.

Re-use quality footage

Drumming up demand for another event, later in the year, can seem like climbing a mountain again… But video is the strongest primer for what’s to come, based on what you’ve already filmed.

Once more, we’d like to stress the power of visual stimuli for selling your concept. Attendees, performers and exhibitors will be eager to sign on for whatever else you’re cooking up, if they can observe how the previous event went down. This makes video an excellent tool to add to any campaign. Emails will get better click-through rates; your web pages will score higher on search engines; a homepage show reel, in all honesty, is just the thing that some people need for validation.

There are so many methods of using event video footage – we’d love to talk to you about them. HSQ Productions can be an accompanying light for that 2018 event strategy. We’ll show you how video marketing is a solid, beautiful extension of your promotional tactics. Get in touch for a conversation.

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Posted by Adam Smith.