Video Production Jargon Busting: Incorporating Video Into Your Content Strategy
Video has become a central piece of what’s happening on social media. On Twitter alone video views have gone up 220 times over the past 12 months with the majority of those coming from mobile devices. With this there has been a rise in demand for business video production as company’s marketing departments try to reach out to their target market online.
It can be an overwhelming experience in trying to incorporate video content into your marketing strategy particularly when phrases and keywords get used that confuse you. In this week’s Video Production Jargon Busting blog, we will be sharing with you three different forms of video content and how you can use them to share your message. We encourage you to experiment with these formats to help your business stand out from the crowd, drive engagements and increase sales.
Since video plays automatically on most social media channels (Twitter, Facebook, Instagram), its an impactful way to grab your audience’s attention and attract new customers. We've written over the past few weeks about how your can have scroll stopping corporate videos and some of the types of video. These are important to know when utilising the native video format on social media as it will help your business video production: stand out from the crowd, drive engagements and increase sales.
Live video is great for giving your target market real-time access to important moments and behind the scenes content. Ideas for live business video production include: awards ceremonies, speeches, annual general meetings, product launches, or product tutorials. In many situations viewers expect real-time action rather than a polished performance. We advise our clients to be themselves and will help them when they rehearse the event and their scripts.
Here are a couple of live video platforms that are available for business video production.
Facebook Live encourages you to ‘broadcast live to the largest audience in the world’. There are currently over 2 Billion Facebook profiles making it the largest social media platform on the web. With Facebook live, anyone with a profile or page can reach a live audience on iOS and Android devices. While a business is live, the video appears in the News Feed and on the businesses profile or page with a ‘live’ indicator. A Facebook live session can last up to 4 hours.
Twitter uses Periscope Producer for live broadcasts on the social media site. Comparable to Facebook's Live video, Periscope Producers enables businesses with a Twitter account to stream live video using Android and iOS smartphones and other sources. The live video can go anywhere on Twitter that a Tweet can go. Corporate live videos are automatically saved as a Tweet, and have the option of saving the video when the live stream ends. It is also searchable in Periscope. Like Twitter, posted videos can be deleted at any time.
GIFs are more than just a funny image you send to friends and co-workers – they can be used as a powerful marketing content tool. Not only do they provide you with a canvas to go beyond Twitters 140 character limit, they also act as highly shareable pieces of information viewers can engage with.
By showcasing different business video production formats, you’ll create a steady stream of relevant content for your target audience to interact with as they get to know your business.
If you have any questions or comments about this week’s Video Production Jargon Buster Blog please leave them below.
Should you require a helping hand for your next business video production, please:
Phone: 0161 7060360