John Lewis vs Aldi advert battle

HSQ has just been informed that Aldi has spoofed John Lewis’s ‘man on the moon’ advert.

We think its smart marketing because it spoofs one of the top Christmas adverts of 2015. The 30 second long advert plays on one of Aldi’s strengths, which is to have lower prices than its competitors. 

Some of the most effective videos are short in length. The short length increases the percentage of audience engagement. 


The Aldi advert has sent social media into a frenzy. Here are some of the comments people have been positing on Twitter: 

social media reaction.jpg

 Check out the two adverts and comment below telling us which one is your favourite.

Posted by Adam Smith.