Done in a day, anywhere

We’ve built our reputation on our ‘done in a day’ philosophy – that of delivering a professionally filmed and edited video in as little as 24 hours. That’s not changing. In fact, we’re making that same pledge on a global scale. HSQ Productions is extending this service to a global client base, as well as UK-based companies wanting work completed overseas.

HSQ has just been informed that Aldi has spoofed John Lewis’s ‘man on the moon’ advert.

We think its smart marketing because it spoofs one of the top Christmas adverts of 2015. The 30 second long advert plays on one of Aldi’s strengths, which is to have lower prices than its competitors.

Some of the most effective videos are short in length. The short length increases the percentage of audience engagement.

The Aldi advert has sent social media into a frenzy. Here are some of the comments people have been positing on Twitter:

Check out the two adverts and comment below telling us which one is your favourite.

Watch our latest TV advert, featuring the return of Jean! Aldi prices are anything but astronomical.

Watch the new John Lewis Christmas TV advert with The Man on The Moon. Click here to continue the story: http://bit.ly/1ky008K This is the story of a young girl called Lily. Looking at the moon through her family telescope one night, she is amazed at what she finds, a man on the moon.

Posted by Adam Smith.

Are You A First Mover In Your Market?

Pretty much all of the world’s biggest companies are first movers, to some degree. Microsoft built package software. Five Guys concentrated on a luxury fast food burger. Netflix ushered in the age of film and TV streaming. The definition of moving first is taking a chance on a service or product that hasn’t yet been introduced successfully to the sector you’re hoping to influence.

HSQ Productions Is Going Global…

Our Philosophy Pt. 6: C Is For… Collaboration

Directors and marketers work together for a promotional plan that makes sense within their wider business goals – including who to target and which channels they should use. Salespeople focus on the commercial element. Graphics experts may have a say in how the brand looks. Without some or any of these qualities, your business might struggle. So why should a video crew work outside of them? After all, the ideal video is a perfect representation of the client – without tapping into your knowledge and experience, it can’t be a success.

Our Philosophy Pt. 5: C Is For… Communication

Hectic schedules are very common – for both of us. Yet the video service must shape itself to your preferences, since it wouldn’t be much of a service otherwise.

The work is on your timescale. A production crew has to be conscious of when you’re busy, free, or conditionally tied up. What’s the point in saying “Alright, we’ll call at this point in the day” when your calendar never stays the same?

Creative Agencies Vs. Video Agencies

Many businesses reach a crossroads when they decide to rope in extra support for their marketing: “Should I go for a specialised video service, or throw it in with an agency package?”