Video Production Jargon Busting: Time Matters

Where is The Love? 

Video viewing is growing at an explosive rate… on Twitter alone they have grown 220 times over the last 12 months. So this week’s topic is about are you giving video the love it truly deserves?

Businesses love it when people hang around their website, the longer the better. Websites are considered the digital shop window for many companies. Therefore, one of the most commonly tracked metrics of website engagement is time. Businesses that want a longer time spent on a website have an easy tool for making that happen – video. Gone are the days when text to read, photos to gaze at are just enough to encourage people to fully engage. According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, adding a video means people will hang around on average an extra two minutes.

Now an additional one hundred and twenty seconds may not seem like much, but, when the world measures success in seconds, it’s a lifetime. For every moment they are on your website, they are not on your competitors. They have chosen to spend their time with you, looking at your products and services. Retail shops spend £10,000’s in designing the right shop for you to stay in.

 Ikea Floor map: http://m.ikea.com/my/en/stores/damansara/storemap/

Ikea Floor map: http://m.ikea.com/my/en/stores/damansara/storemap/

Many companies have incorporated business video production into their website marketing strategy. They understood the advantages video engagement offers. According to Forrester Research, web pages that include video are more likely to rank on the 1st page of Google.

There is a case to be heard that even businesses employing business video production do not know how effective video can be. “You’ve certainly heard the saying: ‘A picture is worth 1,000 words,’” Santoro quips, “Well, Dr. James McQuivey of Forrester Research suggests a one-minute video is worth 1.8 million words!”

However true McQuivey’s estimate is, it’s important to note that small and medium sized businesses need to embrace business video production in their digital-marketing campaigns just as larger corporations do.

We have written about how small and medium sized businesses can improve their business video production marketing strategies:

Promoting your Video

Incorporating Video into your Content Strategy

Due to technological advances, video production is now cheaper and has a shorter lead time than ever before. We offer our ‘done in a day’ video production package from £500. This would not have been made possible if we required tapes. Moreover, we would struggle to complete a corporate video in a day.

Should you like a helping hand with any video production and photography projects you have, please get in touch.

Comment below with your thoughts and opinions on this week’s Video Production Jargon Busting blog.

Posted by Adam Smith.

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