Recently, we explained how we support agencies by white labelling video production. When you find a capable team to work with, it can be a blessing for your business, enabling you to confidently expand your service offering without the associated headache.
Yet, to make white labelled video production sustainable, you need to be sure that the partnership is strong, supportive, and elastic enough to greet new ideas as they fight for attention. Both you and the video experts should have a clear understanding of how you’ll work as a unit.
With this in mind, here are some things to consider before you start incorporating video into your strategy…
First – Clarify What Your Collaboration Is
Before they hit REC on a single camera, your video production experts have to know what they’re in for. White labelling does, in essence, remove their fingerprints from the project, so you’re free to take ownership of the film when everything’s said and done.
Be clear and upfront about this – do they have experience in being white labelled? They may not be aware of what it really means, or have a poor track record, which points to the risk of mistakes when they try to implement your own creative vision.
Draw Up a Briefing and Communications Process
White labelling someone is making them an extension of what you represent; it is you, after all, that will be credited with the work. For the purposes of a client assignment, the two of you are bound together, and the video team must therefore reflect your brand wherever they can.
This relies on excellent communication. Both parties need to brief each other on a predetermined schedule, so they’re in perfect rhythm with timings. When assigning a project, outline the key points – budget, filming style, script notes etc. – that will influence the final product most significantly. Then check your outsourced team understand it all, perhaps by asking them to compose a summary of what you’ve said.
Also, plan ahead for liaisons with you and the client. Long-terms video partners may require a specified email address, so their feedback/questions fall into one communication channel that can be readily addressed if they need some guidance on the job.
Make Room for ‘Adjustment’ Periods
While a select few production experts – such as HSQ – are able to write, film and edit videos on a one or two-day turnaround, try not to rush for sign-off. Where possible, factor in an extra 24 hours to go over the footage, allowing time for a thorough proof before sending the video onto the client for approval.
A cool-down timeframe i.e. an extra few days, after you’ve received the video, will ensure you never miss the delivery date you promise to clientele: it’ll leave room for any re-shoots, or tinkering in the editing suite.
By applying some rules to the white labelling tryst, you’ll have the best chance at a video that encapsulates your agency, even as it’s brought to life by other people. HSQ Productions can guide you, in this regard, if you’re white labelling video production for the first time. Check out our portfolio, or speak to us today with your ideas.