It’s good to introduce the world to those who work for your organisation. ‘Talking head’-style video packages will not only demonstrate the expertise of those who work for you; it also gives your brand a face and personality. Employees can talk about their background, role at the company, achievements, top tips for the industry and more.
Read MoreOur work with them has been very rewarding, resulting in some beautiful clips of the on-site nursery to support their marketing. To tap into what made this project so special, our founder, Adam, took a few minutes out to explain our ongoing partnership with this prestigious educational centre.
Read MoreThe popularity of animated videos has made it hard to say something new, as companies fall too easily into the same patterns, looks and constraints within the medium.Live action is better for a number of reasons, and here we explore why:
Read MoreWhite labelling someone is making them an extension of what you represent; it is you, after all, that will be credited with the work. For the purposes of a client assignment, the two of you are bound together, and the video team must therefore reflect your brand wherever they can.
Read MoreVideo is likely to form part of a much wider strategy, which makes close collaboration critical when bringing in an outsourced production team. Film styles, lighting, set design and props can all feed into the overall look and feel of a brand video.
Read MoreShort, punchy visuals have far more value than tedious videos stretched out over several minutes. Not only does a 60-second video offer a high-impact way to communicate your message or capture the essence of an event; it also means less shooting time – a welcome reduction in your video production budget.
Read More‘Business Leaders of Manchester’ is a partnership of 10 leading Manchester businesses and organisations who work in collaboration to pool knowledge, expertise and influence. Members include We Are Adam, Business Growth Hub, TunaFish Media, Huddled, JSA, Twine, Avensure, Capstone Financial Management, San-iT and OBi Property.
Read MoreOne of our key take-home points from this AMA was the timing of our tweets. The videos were uploaded to Buffer/Twitter and then scheduled to go out in the morning. We would either post a teaser statement with picture followed by the video, or the reverse. This would further the number of impressions from the created content.
Read MoreWe want to thank Bamboo Manchester for taking part in last week’s AMA. It was good fun to interview Mark from Bamboo. As the first interviewee in the AMA series, he was a cheerful chap full of life and enthusiasm for web design and development and a pleasure to interview.
Read MoreYou’ve got 2-4 seconds at the start of a business video to capture people’s attention as they scroll down their Newsfeed, so start with a bang.
Read MoreEvery addition/edit you want to make to a video will take time. As the age old saying goes, ‘time is money’. The more you want to add to the video, the more time it will take to edit, colour correct and mix the audio.
Read MoreVideo is central to online advertising and social media. Incorporating video production content into your overall marketing strategy is a powerful action you can take for your company. However, not everyone knows where to start.
Read MoreBusinesses love it when people hang around their website, the longer the better. Websites are considered the digital shop window for many companies. Therefore, one of the most commonly tracked metrics of website engagement is time. Businesses that want a longer time spent on a website have an easy tool for making that happen – video.
Read MoreThis week’s Video Production Jargon busting blog looks at why clients should focus their efforts on deploying native and video advertising.Advertising is changing at a rapid speed. With the rise of data centred creative campaigns and the internet, it is difficult not to get caught up with it. When businesses flocked to the internet and tried to increase their online presence, the more amazing opportunities they found.
Read MoreThis week’s Video Production Jargon Busting blog looks at how we can create a strategy for so called ‘Snackable’ videos and then deploy them through various marketing channels. Every year people make a resolution to do more, change a particular habit and/or say they are going to get better a particular thing… Video content marketing is very much like exercise, many people say they are going to do it, but do they end up doing it? No. If you have pledged to have an awesome content strategy, then here we are to help you.
Read MorePeople seek different content through-out the day. By knowing how their preferences change as the day progresses, you can use business video content to connect with people effectively depending on what they are looking for.
Read MoreYou’ve got ideas, we’ve got ideas, everyone has ideas when it comes to creating and promoting video content. I could even go so far as thinking that you’ve already got a video marketing strategy. But have you asked your audience what they want to see in your videos?
Read MoreIn this week’s Video Production Jargon Busting blog, we will be sharing with you three different forms of video content and how you can use them to share your message. We encourage you to experiment with these formats to help your business stand out from the crowd, drive engagements and increase sales.
Read MoreThis week’s Video Production Jargon Buster blog is looking at how we can stop people from scrolling past your business video. When you have spent a large amount of money on high quality business video production you need to find a way to catch the viewers eye.
Read MoreIf you have a business video, look into using it for social media. Don’t be shy in using it in your posts. These days, every social network supports video uploads that play within user’s feeds, like Twitter and Facebook. For many of our clients that means creating one corporate video and splashing it everywhere.
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